Social and Influencer > Interactive Campaigns
THE TRUE ADVENTURES OF CHAD
MEKANISM, San Francisco / SEGA OF AMERICA / 2005
Awards:
Gold Cannes Lions
Overview
Credits
Overview
CampaignDescription
Super Monkey Ball Deluxe is a fun video game, popular amongst 10-14 year-olds. Sega wanted to open a new market and target an older audience of college-age 18-25 year-olds with a viral buzz effort. We set out to create an episodic story that resembled a TV sit-com complete with theme song. Users were effectively encouraged to opt-in for more episodes and send on to friends.
More Entries from Interactive Campaigns in Social and Influencer
24 items
More Entries from MEKANISM
24 items
