Social and Influencer > Websites
MINI RELAUNCH
INTERONE WORLDWIDE, Munchen / BMW / 2005
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Overview
CampaignDescription
Fully remodelled international website and new online showroom for all MINI models. Film material, sound, enhanced interactivity and Flash technology turn the catchphrase multimedia into reality.
MINI Relaunch Goals • Integrated character through a three-frames-setup, continuous top-navigation and content-dependent module-navigation • Homogeneity through clear and fixed positioning of page elements and navigational tools• Increased usability• Consistent use of Brand CI, definition of new online style-guideMINI Showroom Goals • Complete product information in regard to all MINI Models• Communication Focus: product substance • Great comparability between models • Logical/user-friendly navigation
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