Social and Influencer > Viral Advertising
PACE - PURSUIT ACROSS EUROPE
INTERONE WORLDWIDE, Munchen / BMW / 2007
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Overview
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Overview
CampaignDescription
There are some people who refuse to put down roots. Their journey is their destination - the road is their only home. Created with these people in mind, the Pursuit Across Europe is a virtual race from Lisbon to Prague. The vehicles are the new BMW 1 Series, the BMW Z4 M and the BMW X5. They can all be equipped with the latest technologies from the BMW laboratory which can be purchased using credits won in races and challenges against opponents. Film sequences that mix Edward Hopper and film noir push the puzzling adventure further and seamlessly lead into driving sequences.
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