Social and Influencer > Websites
MINI STORY
INTERONE WORLDWIDE, Munchen / BMW / 2006
Overview
Credits
Overview
CampaignDescription
Creative goal:To emphasise the continuity of the brand. "The MINI Story" introduces a variety of historical anecdotes which extend from 1946 through to the present day. To underline the fact that an individual anecdote forms part of a whole, DNA is used as a metaphor throughout the module, showing that the historical development of Mini is instrumental in the character, design and technology of today's MINI.Target group: Post-modern trendsetters, modern mainstreamers, enthusiasts of Mini and MINI throughout the world.
More Entries from Automotive products & services in Social and Influencer
24 items
More Entries from INTERONE WORLDWIDE
24 items
