In the Hahn brewery, superness is brewed into the beer at every stage of its creation. The Knight Rider song infuses the barley through massive speakers. Is pounded by body builders in leotards, exposed to kung fu movies, churned by a monster truck Delorean, mixed in an immense drum-kit, poured over a fountain of winning trophies, fermented in a jumpsuit wearing vat, and stroked by a smooth character as it fills a glass panther, before being approved by a CEO hovering outside in a solid gold helicopter.

As the Hahn SuperDry exits the factory, each bottle capped by a uniformed ferret, a line appears:SUPER GOES INSUPERDRY TASTE COMES OUT