Created for Coca-Cola Europe’s energy drink, Burn, this film forms part of our approach to collaborate with communities where energy plays a role in fuelling creative expression.The campaign featured and involved our audience in the actual creation and distribution of the campaign, instead of merely reflecting their world.‘Ride’, the first of three films, features local skaters from the Distreeto street skateboarding collective, along with LA skate legend Steve Berra.

The film follows their journey from dawn til dusk as they criss-cross Mexico City, which they had done many times before, but not quite like this.

Wearing protective clothing and gels over their hair and skin, the skaters were asked to ride this journey for the first time while on fire.