Film > Product & Service
TOYOTA FOR INTEGRATION DAY
SAATCHI & SAATCHI, Milan / COORDOWN ONLUS / 2012
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Overview
Synopsis
The CoorDown organization campaigns for the integration of people with Down Syndrome in society and, in particular, the work environment.On the 21st of March 2012, on World Down Syndrome Day, we promoted the importance of integration in an exceptional way. On that day, alternative versions of the commercials of some of the most well known national and international brands were broadcast on tv. During filming, we had shot alternative scenes in which an original actor was substituted by an actor with Down Syndrome.
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