Design > Brand & Identity Experience
MAGIC
DENTSU, Tokyo / undefined / 2012
Awards:
Gold Cannes Lions
Overview
Credits
Overview
BriefExplanation
Launch Campaign for New Daily disposable contact lenses.
ClientBriefOrObjective
Magic is an all-new 1mm thin contact lens flat pack. The catchphrase ‘New Dawn’ was created for the unique package design where each lens pops up. The campaign helped convey the company’s development ingenuity.
Effectiveness
The company will likely expand operations overseas, and increase the number of stores where its products are sold.
Execution
Created a buzz through exposure in and on various media, including Facebook, Twitter and overseas news outlets.
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