Design > Environmental Design

THE LAUNDRY GALLERY

SCHOLZ & FRIENDS BERLIN, Berlin / SIEMENS / 2012

Awards:

Gold Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

Siemens washing machines with anti-vibration technology are extremely smooth and don’t vibrate even at fast spin-drying. These features should be announced to our high-earning and design-addicted target group.

ClientBriefOrObjective

The challenge was to create an amazing and striking proof of the anti-vibration technology.

Effectiveness

During the exhibition’s 2-week run, more than 10,000 people visited the Laundry Gallery and saw for themselves how smoothly Siemens washing machines operate.

Execution

In Berlin – the city of art galleries – Siemens opened a very special exhibition: The Laundry Gallery. An artist used ordinary household items to create fragile balance sculptures and placed them on top of Siemens washing machines. At the vernissage, the spin cycle with up to 1,600 rotations per minute was turned on – and the sculptures remained intact thanks to the anti-vibration technology.

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