The goal was to develop a name and brand experience which captured the appropriate wine cues from the category while introducing and honoring the Chinese heritage of the family in a subtle and unexpected manner.

Develop a name and brand experience for Nine Suns winery, the ambition of the Chang family, a Chinese family who set out to create a new luxury winery in the pre-eminent Pritchard Hill region of Napa Valley.

Nine Suns references an ancient Chinese legend where ten suns took turns rising in the sky. When they grew tired of the routine and decided to rise all at once, lakes dried and crops perished. The God of Archery was summoned to save the land. He aimed. Nine suns fell, leaving the one needed to keep heaven and earth in perfect balance.

The story and archery references the art and science of wine making. The calligraphy, God of Archery, and the tree legged sunbirds introduce the Asian culture in a subtle way while dressing the brand in mythical flair.

The wine production is small and it is only available through the wine club and registered members. The sign up page went live in January and has reached 200% of their expected number of inquiries.