Challenge:

Absolut Vodka have for years led the innovation in vodka packaging, with limited edition packs like Absolut Disco, Absolut Rock and Absolut Illusion. For 2012, it was time to redefine limited editions in itself.

Each year The Absolut Company do a seasonal campaign. Previous campaigns include Absolut Disco, Absolut Rock and Absolut Glimmer. This year the simple brief was - same as last year but better.

Solution:

The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself. We had to rebuild the production line, and use every possible aspect of glass decoration in a new way.

Results:

The campaign ran globally between september and december 2012, and sales have been amazing, as well as media coverage