Film Craft > Post-Production
THE MILL, London / BURBERRY / 2022
Awards:
Overview
Credits
Write a short summary of what happens in the film.
The video features four bold individuals bounding weightlessly through fields, twisting high above a towering forest and floating beautifully over a cliff edge.
Symbolism plays a huge role in the film and towards the end we see the characters being magnetically pulled together, becoming one entity flying through the sky – a nod to our interconnectedness with nature and one another.
Tell the jury about the visual effects and summarise any relevant challenges or techniques.
We were asked to craft the visual effects and photoreal CG behind the scenes where Burberry’s cast can be found bounding weightlessly through fields and into the skies – defying gravity. From extensive photogrammetry to CG scenery, we provided the two key sequences that enabled Burberry’s cast and garments to express their freedom and inspire people to explore new spaces in a visually stunning film set in the British Countryside. We used Houdini’s procedural scatter tools to quickly iterate the forest elements. Speedtree was integral to the forest sequence, it gave us a strong starting point for all the trees and vegetation, allowing us to churn out lots of variations with preset dynamics. A fun little thing we did was go back to the shoot location with a Mavic Air 2, we then shot some high resolution pictures to
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