THE CRY FOR HELP OF THE 30 MILLIONS D’AMIS FOUNDATION AGAINST ANIMAL SUFFERING.

A campaign featuring various animals in pain facing the brutality of human indifference. A moving film in which all animals find themselves united by the same cry of despair. Directed by Bruno Aveillan (internationally renowned Director and fervent animal advocate) the campaign consists of a cinematic long format and a 90 sec version.

A few months ahead the French Presidential elections, the 30 Millions d’Amis Foundation is launching a shocking campaign on the suffering inflicted on animals. Animal welfare established itself as a growing topic in the public debate and the opinion awareness about the fate of many animals is increasing making

it a serious electoral challenge.

In the continuity of its collaboration with its creative agency Altmann+Pacreau and after 3 campaigns successfully launched (generating millions of views) that have been able to move and alert the public opinion, the 30 Millions d’Amis Foundation decided to tackle a broader mission: Animal Welfare (vs. animal abandonment only). A campaign to challenge politicians to handle animal protection as part of our core social issues.

Animal suffering is most of the time condemned by violent images used to alert and shock the opinion. The latest campaign of the 30 Millions d'Amis Foundation bets on suggestion and emotion rather than instant violence with a film staging the point of view of the victims themselves : the animals. A way to really understand their suffering from their stand point.

The Altmann + Pacreau agency and the director Bruno Aveillan (Quad Production) used the cinematographic codes to let the animal cause enter the consciousnesses.