With 100,000 animals abandoned per year, France sadly outperforms across Europe. A well-known figure used as a trigger for this campaign, to awaken consciences and generate tremendous national concern. The new film, stages various protagonists abandoning their companions while singing the "We are the champions" song. A legendary song, usually source of pride (especially during the Football World Cup that France just won). But in this context rather stirring up embarrassment and shame. A campaign deployed on TV and in Digital, that has accumulated more than 50 million views.