How to raise awareness among parents of the harmful effect of spanking without them to feel a strong questionning of their whole education method ?

More than a commercial that tells the parents what they have to do, Stop VEO an organization fighting for kids’right to grow without violence, released a short film about a mother an her son and what we’re actually loosing when we chose educational violence.

To come to educational violence means to give up on communicating with a child. It reduces one of the strongest relationship to an absolutely nonconstructive gesture. The film, entitled « THE WORDS I WON’T SAY » illustrate the loss of this sharing moment.

Recently voted in France (40 years after Europeans countries like Sweden), a law against child spanking finally bans all forms of « educational violence ». But despite of the law, and after centuries of existence, this habit is still very common in french’s homes. So, how to raise awareness among parents of the harmful effect of spanking without them to feel a strong questionning of their whole education method ?

The narrative concept of the film itself is based on editing. The story has to make the viewer dive into a strong emotionnal and beautiful relashionship between a mother and her child. And then destroy it with a simple move from the mother : a slap.

The end of the film is a key moment. A return to the beginning of the story at the precise moment the mother choose the B way instead of the A way. The edit has to make this critical moment understandable to create the whole emotional impact of the film after more than 3 min of storytelling.