Film Craft > Production
TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2020
Awards:
Overview
Credits
Write a short summary of what happens in the film.
Reluctant about going to work, a young man puts his Airpods on to leave his apartment. The second the music hits, he experiences a new found freedom that sends him bouncing through the city in an unusual commute. The film showcases beautiful lines and streamlined movement that capture the spirit of our inner child and explores the world as a playground with the right music and the right device.
Cultural / Context information for the jury
In 2019, Apple launched a new iteration of its best selling product, AirPods. The novelty was the wireless charging and hands-free Siri commands which gave users more freedom when using the product. This idea of wireless gave birth to the film, which explores the journey of a man completely unburdened by gravity.
Tell the jury about the ambitions & challenges of production process.
Production wise, Bounce was a highly demanding endeavor. There weren't many ways to approach it and, we had very limited options, that needed to simultaneously go right. We knew we couldn't go heavy on special effects, we needed a controlled set that looked very authentic and we also knew that a handful of people could play the protagonist. Once we found our director and choreographer we held a closed audition for acrobats with dancing and acting backgrounds. Only 5 people matched the criteria. We then proceeded with testing materials for elasticity and building our trampolines as parts of pavements, benches, walls and cars. The city was erect two meters high to accommodate the trampolines on the ground. It was an epic orchestrated feat of creativity, engineering and movement.
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