Film Craft > Production

BEFORE ALEXA

DROGA5, PART OF ACCENTURE INTERACTIVE, London / AMAZON / 2020

Awards:

Bronze Cannes Lions
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Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

It’s funny, but for such an advanced piece of technology, it hasn’t taken Alexa long to become an indispensable part of modern life. Or, as Ellen de Generes casually asks, whatever did we do before she came along? Well, it wasn’t easy, as this little film remembers. A trip back in time, from ancient history to the recent past has us stopping at various points in time. In each lovingly-recreated era, we see some of the things we made Alexa’s human predecessors do. In the process, it dawns on us that life before Alexa was worse for all of us.

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