Film Craft > Post-Production
THE RESET
THE MILL, London / VERIZON / 2022
Awards:
Overview
Credits
Overview
Write a short summary of what happens in the film.
Verizon’s video game-style ad takes you on a seemingly normal journey through a totally abnormal world. We worked in close collaboration with the directors and design & advertising agency to show gamers the benefits of 5G by building a world rife with ominous and unsettling lag-induced glitches—before teasing a seamless 5G future ahead.
Verizon’s 5G Ultra Wideband will change connectivity as we know it—particularly when it comes to the world of gaming. In this spot,we transpose common gaming lags into real-life scenarios, and shows the potential of a better 5G experience on Verizon’s network.
Cultural / Context information for the jury
N/A
Tell the jury about the visual effects and summarise any relevant challenges or techniques.
The goal was to depict life in the style of the omniscient wandering camera you might experience in a video game, then completely and successively subvert it until everything was falling into pieces (literally). We used cameras in ways you don't, we did effects in ways you otherwise wouldn't, all to complete the illusion of a universe slowly and steadily degrading.
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