Film Craft > Film Craft

BRING IT TO LIFE

THE MILL, London / DIAGEO / 2010

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film
1 of 0 items

Overview

Credits

Overview

BriefExplanation

This 90 second spot looks at how a pint of Guinness comes to life when poured. There begins an exhilarating and global journey as a group of men bring life to a barren landscape across mountains, the sea bed and even icy snowscapes, shot on location in Canada, New Zealand, Fiji and the UK. We were on-set throughout to advise how best to execute these elements to achieve the desired effects. With tight deadlines and an extensive VFX brief, it was necessary to work in parallel while the edit progressed. Even during the shoot we began modelling various CG elements such as the fish and clouds. Effects which appeared epic in scale but maintained reality were created, so both the CG and matte painting departments worked closely to produce a seamless vision.

More Entries from Special Effects & Computer Graphics in Film Craft

24 items

Gold Cannes Lions
I'M HERE

Production Design

I'M HERE

PERNOD RICARD, MJZ

(opens in a new tab)

More Entries from THE MILL

24 items

Gold Cannes Lions
CLOUD

Script

CLOUD

DIAGEO, THE MILL

(opens in a new tab)