Cannes Lions
THE MILL, London / BURBERRY / 2022
Overview
Entries
Credits
Execution
We were asked to craft the visual effects and photoreal CG behind the scenes where Burberry’s cast can be found bounding weightlessly through fields and into the skies – defying gravity. From extensive photogrammetry to CG scenery, we provided the two key sequences that enabled Burberry’s cast and garments to express their freedom and inspire people to explore new spaces in a visually stunning film set in the British Countryside. We used Houdini’s procedural scatter tools to quickly iterate the forest elements. Speedtree was integral to the forest sequence, it gave us a strong starting point for all the trees and vegetation, allowing us to churn out lots of variations with preset dynamics. A fun little thing we did was go back to the shoot location with a Mavic Air 2, we then shot some high resolution pictures to
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