We were briefed to come up with an effective and fresh recruitment tool for the agency to headhunt the best creatives in the market.

The main challenge for our HR representatives is to constantly be in contact with the candidates without annoying them.So it was crucial to to come up with an idea to talk to them in an entertaining way without missing our goal of making them quit and then join Jung von Matt.

The first quitting calendar in the world caused a buzz in the German advertising industry. Our HR representatives used the calendar in numerous interviews as a special give away. It was received with amazement and caused leading creatives as well as creatives of the senior and junior level to finally join Jung von Matt.

We gave our candidates an A4 size tear-off calendar that contained a ready-made quitting letter for each and every day of the year: 365 entertaining letters that just had to be signed and handed in.

We came up with the most absurd quitting reasons, made fun of the whole advertising industry and used elements of a creative’s everyday life to design visual quitting art works.This way we reminded our desired candidates every day how inspired working at Jung von Matt is. And we made quitting one’s job as easy as never before.