The journey from the initial idea to the final concert, was long.

The first big step: We needed to find a sponsor for this ambitious project.

Following this, the musicians had to be briefed exactly, because this was the first time that a concert had been set up with no one musician in the same place, and we only had one chance to get it right.

Then, the technical challenge: Countless tests had to prove whether it would really work – particularly the conductor’s live TV broadcast to all 50 locations.

And finally: To let the world know that this great idea was going to happen.

Raise awareness for the Hamburg Philharmonic Orchestra by placing it in the forefront of people’s minds and thus increasing the number of ticket sales.

We created the biggest concert in the world.

100 musicians were stationed in 50 locations throughout Hamburg; arranged as though they were in an orchestra pit. Each of the musicians was able to follow the conductor, by watching a live transmission onto the screens in front of them. They played the Second Symphony by Johannes Brahms – simultaneously. In addition to the live event, the whole world was able to watch online.

Thousands of people visited the concert and hundreds of thousands clicks were monitored on the Philharmonic’s website. TV stations, newspapers, blogs and websites from Germany and abroad ran reports on the concert. The ticket sales increased and last but not least: the Guinness Book of World Records gave us a certificate!

It is near to impossible to get people off the street to go into a concert hall using standard promotions. Most remain steadfast in their preconceptions: they think its all about boring, old-fashioned and complicated music. So we took a chance: If people wouldn’t come to the Philharmonic Orchestra, the Philharmonic Orchestra had to come to them. And created the biggest concert in the world – our special means of convincing the people of Hamburg how great a Philharmonic Orchestra can be.

Countless tests had to prove whether it would really work – particularly the conductor’s live TV broadcast to all 50 locations.

And finally: To let the world know that this great idea was going to happen.