Tens of thousands of people in the streets of Hamburg and countless users of our media became concertgoers and experienced Brahms’ 2nd Symphony as it has never been heard before. And all they had to pay were their attention. While the Philharmonics were at it, they earned publicity value of the tune of 2.5 million Euros – at a cost of only 12,000 Euros.And after this specific event, the number of average visitors per regular show increased by 12.3%.

To bring the classical music of the Hamburg Philharmonics to the people, we turned the whole city into the world’s biggest concert hall.Scattered across 50 different locations, 100 musicians followed their conductor Simone Young via Live TV broadcast, turning the streets of Hamburg into a vast orchestra pit. Bystanders in Hamburg and internet users all over the world formed an enthralled audience.

Thousands of people visited the concert and hundreds of thousands clicks were monitored on the Philharmonic’s website. TV stations, newspapers, blogs and websites from Germany and abroad ran reports on the concert. The ticket sales increased and last but not least: the Guinness Book of World Records gave us a certificate!