A web application that merges both city and orchestra into one unique musical experience. The city of Hamburg becomes the concert hall and users take the role of conductor.

Tens of thousands of people in the streets of Hamburg and countless users of our media became concertgoers and experienced Brahms’ 2nd Symphony as it has never been heard before. And all they had to pay were their attention. While the Philharmonics were at it, they earned publicity value to the tune of 2.5 million euros – at a cost of only 12,000 euros.And after this specific event, the number of average visitors per regular show increased by 12,3%.