Cannes Lions

WEBSITE

JUNG von MATT, Hamburg / PHILHARMONIC ORCHESTRA OF HAMBURG / 2010

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Overview

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Credits

Overview

Description

The Philharmonic Orchestra of Hamburg is one of the best known orchestras in Germany. We were asked to create an online solution that would arouse the curiosity of classical music lovers throughout the country.

Execution

The city of Hamburg becomes the concert hall and users take the role of conductor. Utilizing custom tailored motion tracking, users are able to select moving objects from a live video feed. People, ships, cars and even fish become instruments in a spontaneous concert.

Outcome

Since the launch in January 2010 the website has been visited by over 30,000 users from more than 23 countries, including China where it is part of this year’s Expo. More than 300 pages on the web refer to sounds-of-hamburg.deThe concert hall was sold out for several months as more and more young classical music lovers came to see the Philharmonic Orchestra of Hamburg play.On May 10th, 2010 Sounds of Hamburg was named site of the day at fwa.com.

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