In today’s fast paced world, a highlighter is essential for students and in fact, for anybody doing research or sifting through the sea of information that exists today. The aim of this campaign was to clearly demonstrate the benefit of using Luxor highlighters especially while reading through copious amounts of research.Ads were created on a typical topic of research and from the words on the page; the iconic image of that research topic was brought to life using highlighters. The highlighted part separately read was a concise version of the much longer piece, like a shorter story within a longer one. This idea was taken onto posters that were put up in colleges