Research shows that the average listener switches channels approximately every five seconds. So we thought, why not make channel switching a little bit of fun?What followed were two tunes that could be mixed, simply by switching channels. We teamed up with Big FM & My FM to play this message. At the end of the spot, both channels gave out the same message.To our surprise, the stations soon started getting requests to replay the mixing experience.Radio listeners often change the channels very frequently, and every radio advertiser dreams of preventing the listener from flipping the channel when their advertisement is aired. But for Bajaj Hand Blenders we urged them to change the channel whenever our spot aired.

The listeners experienced the unique pleasure of mixing at their finger tips, all thanks to Bajaj Hand Blenders.

SFX: MusicMVO: Okay, now I'm gonna play a tune for you.

At the same time, another one will be played for you on Big FM.Now here’s what you have to do: switch between this channel and Big FM, and mix both the tunes to make your own! Here we go...SFX: We hear two tracks being mixed as the listener switches channelsMVO: Hope you have enjoyed the pleasure of mixing.

Brought to you by Bajaj Hand Blenders.