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LEO BURNETT INDIA, Mumbai / CEHAT / 2007
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Female foeticide continues unabated in parts of India. With a cultural preference for sons rather than daughters and mushrooming of neo-natal clinics across India, parents can now check the sex of their unborn child. And in many cases, choosing to abort if the child is female. Over 300,000 abortions take place each year.
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SFX:Baby laughing.ANN:Did this baby make you smile? Well it’s a girl. Given a chance to be born, a girl child can give you the same joys as a boy. Issued against female foeticide by CEHAT.
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