Sampling exercise to giveaway free sachet packs of Tide.

Design an innovative & involving way to give away free sachets of Tide while staying true to brand promise - in a market place where it is difficult to standout in a free sampling exercise.

Sampling target exceeded by 127%. As a bonus, the exercise also became a much talked about advertising for the brand.

Cloth Posters with embroidery of a stain mark were designed. Pulling at the suspended Tide takeaway pack unravels the embroidery - leaving 'stain-free' cloth behind.