Radio and Audio > Craft

HOLGER

SERVICEPLAN, Munchen / JOHANNITER-UNFALL-HILFE E.V. / 2012

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

BriefExplanation

One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radio spots describing the accident by the deceased victim himself: a radio ghost. We installed small radio stations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened. These small radio stations streamed the story of the deceased victim as a radio spot directly to the cars stopping nearby.

ScriptInEnglish

THIS CAMPAIGN HAS A CASE FILM, PLEASE ASK TO VIEW IT.MAN: Sorry. I‘m talking to all drivers on this corner.Because I died here.Right there at the railing, that‘s my death cross.I was here on the left in the “Wagenbau“- celebrating with friends.My girlfriend was on the other side.At about one o`clock I wanted to meet her.I was already pretty tipsy and didn`t look properly.But the guy who killed me, had a blood alcohol level of two parts per thousand and drove 80 km/h.VO: Don‘t drink and drive. Die Johanniter. Because we love life.www.johanniter.de

ScriptInOriginalLanguage

MAN: Tschuldigung. Ich rede mit allen Autofahrern hier an der Ecke. Das liegt daran das hier gestorben bin.Da rechts am Gelaender, das ist mein Kreuz.Ich war hier links im Wagenbau – feiern mit Freunden.Meine Freundin war gegenueber da.So gegen eins wollte ich mal zu ihr rueber.Ich war schon ganz schoen angeheitertund hab nicht richtig geguckt.Aber der, der mich umgefahren hat,hatte 2 Promille und 80 Sachen drauf.VO: Wer faehrt trinkt nicht. Die Johanniter. Aus Liebe zum Leben. www.johanniter.de

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