Cannes Lions

EARPHONE BULLY

EARDRUM AUSTRALIA, Sydney / EARPHONE BULLY / 2012

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Overview

Description

Earphone Bully puts you in the shoes of a silent victim. With the current generation welded to their earphones, it uses 3D sound to put a bully in your head.

This creates a powerful role play tool to prepare kids for schoolyard bullies and gives them ways to speak up about it.It's also about empathy and understanding for bystanders and parents, and for bullies themselves. You don’t really know what it’s like until you step into their shoes.Earphone bully can be customised by any anti-bully organisations to add local support details and can be personalised when passing onto friends.

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