ALB is an emerging French musician who’s planning to release his second album in 2013. The thing is, like many other artists, ALB isn’t supported by a major label yet. In today’s music industry, how to promote an emerging unsigned artist and find a way to finance his new album at the same time? Simply by creating the first world participative music video.

On June 13th 2012, GOLDEN CHAINS has been launched as a web based music video on the site albgoldenchains.com.

With a unique form, mixing a music video with the possibility to purchase the artist’s items on famous e-commerce websites, GOLDEN CHAINS has naturally became viral on Facebook, Twitter and blogs. Places where music is the most shared nowadays.

We also used those associated e-commerce websites as real media to drive the audience to the music video. All the items available for sale were presented with the mention : 'From the music video albgoldenchains.com'

ALB came up with GOLDEN CHAINS, a unique participative music video, in which the artist took up the challenge of selling items from his personal daily life… for real. The goal: to use the revenue gained to fund the production of his next album.

From his old sneakers to his musical instruments, including the rental of his apartment, GOLDEN CHAINS gives the audience the opportunity to purchase in real time all the things that ALB is getting rid of, via well-known e-commerce websites. Such as: eBay, Etsy, airBnB, asosmarketplace, iTunes, meetic…etc.

Launched on June 13th 2012, with a €0 media plan, GOLDEN CHAINS has received a warm welcome on the internet and has been relayed in tons of blogs from both the music and media world.

- All the items were sold in less than 10 days.

- Up to now, the music video has been viewed in 158 countries around the world.

- + 170% like increase on the artist’s Facebook page

- ALB is today in studio, recording his upcoming album.

And best of all, ALB has been approached by some major labels and is currently about to be signed.