To put Tic Tac back on people’s radars in France we created the first ever fainting flash mob. In a town square in the French town of Rouen, an actor asks innocent passers-by for directions. When the pedestrians start to give directions everyone in the town square and the city of Rouen faints! Eventually it becomes clear that the problem is bad breath. The video is approaching 3,000,000 views on YouTube and is currently one of the most shared videos in France. And while it made an entire city faint, it has also revived local pride and Tic Tac’s ‘cool’.