Babolat make the best high-end tennis rackets in the market and have led the market in quality and innovation for generations as a family company. The target audience is club and professionally ranked players. They are passionate about tennis and their brand slogan is ‘Tennis runs in our blood’, an allusion to their passion and the family heritage. Their place as leader in the market is a struggle because they are a small company with a big vision. They do not have Nike’s size or reach and have to fight for their place as leader with smaller budgets.

We created the first digital tennis racket accompanied by a mobile Application allowing players to download via bluetooth or USB their game after being played. A shareable icon called the 'pulse' is created after a player has played. This is shared or compared with other Babolat Play community members with the number one players such as Raphael Nadal at the head of the community. These top players are a main driver in the tennis community as this is the first time people can actually compare their game to top players such as Nadal.

We changed the way tennis is played. We created a new connected community around skill and performance in tennis. We created a new social shareable identity; the pulse. Concretely in the first month of the US launch all the rackets where sold out, 10 000 apps downloaded, over 5 000 000 strokes anaylzed and 20 000 games played. Articles published around the world have decalred it the game changer in tennis. It appeared in the New York Times,The Huffington post, Good Morning America, Popular Science, TIme magazine and of course in tennis media around the world.