Introducing Babolat POP, the wristband totally dedicated to tennis, at only $90. Pair your POP with a smartphone and play connected with any tennis racquet. Babolat POP collects exciting data about players’ performance in real-time, and allows them to challenge and interact with friends via social and gaming features.

• Implementation

The project started in partnership with PIQ, a french startup specialized in sensor technologies. Thanks to a set of hardware/software features ready to be implemented industrially, we chose a fast time-to-market approach. This allowed us, at the time, to focus on the features that really matter for tennis beginners and to reduce drastically production costs.

• Timeline

February - April 2015: product and brand positioning strategy

May 2015: brand/product identity + UX/UI design

June 2015: wristband sensor design + app development

June - September 2015: Industrial production

October 2015: Babolat POP launch on the US market

• Placement and scale

The app was promoted on the App store and Google Play store. The wristband was sold in sports and generalist retailers -Amazon, Tennis Warehouse- in 15 countries.

14 000 new players downloaded the app during the first month (October 2015).

90% of these players became members of the Babolat Community.

80% of the Babolat Pop inventory was sold out just 4 months after the launch (between October 2015 and January 2016)

90 000 sessions were played, resulting in 100 000 hours of tennis or 30 000 000 shots.