Challenge / To create a branding platform that promotes both Japan and Uniqlo on a global scale.Execution / UNIQLO CALENDAR. A daily calendar with weather report that presents miniaturised version of Japan. Users can set their location and use it as blog parts or screensaver. It was also released as iPhone App, displayed in UNIQLO stores, distributed to 500 places in the cities, and even broadcasted on weather forecast. The digital billboards were controlled through our internet servers.Results / Over 230 million views in 217 countries. The iPhone App reached 130,000 downloads in its first 2 weeks of release, and ranked 1st among free applications.