To engage Intel brand and global online users, and to promote Intel’s smart new processor as a 'Visibly Smart' experience, which is the catch phrase for the processor.

Results (2 weeks from launch):540,000+ 'likes'790,000+ shares onto Facebook130m+ impressions on Facebook

We came up with an idea: The Museum of Me, a virtual museumexperience that reveals who you are as a reflection of your Facebook activities. Just by connecting to Facebook, The Museum of Me visualises elements such as your close friends and most-frequently-used words as visually stunning museum exhibits.

We felt that behind the world-renowned tagline 'Intel inside' was a brand story about how Intel innovates in our digital lives from the inside. To give this story a tangible shape, we presented users’ daily activities in an artistic way through the global social platform Facebook. By personalising the user experience and linking it to the brand, we were able to create an emotionally relevant experience. And by providing a visual experience that gives shape to the theme of Intel’s Core i5 processor 'Visibly Smart', we were also able to create a link to the products as well.