Our challenge was to develop a campaign that highlights the link between UNIQLO and everyday life.

To introduce UNIQLO's new LifeWear philosophy; clothes for a better life for everyone.

We focused on our fascination with hair. DIY hair has become a popular category on Pinterest. Many women share step-by-step images that show how to create certain hairstyles. While a hairstyle is important, it is only one part of a fashionable look and a lot of women struggle to think of a head-to-toe outfit for their daily life. So, we created UNIQLO HairDo, a variety of DIY hairstyles paired with new looks from UNIQLO. The site shows 16 unique outfits paired with step-by-step images of hairstyles that can easily be shared on Pinterest.

Not only does UNIQLO HairDo show new looks from UNIQLO, it has become a social style catalog focused on our SNS habits, helping women think of head-to-toe outfits and promote UNIQLO’s new collection at the same time.