We were asked by Intel to create a content which would engage the brand and global online users, and to promote Intel’s smart new processor as a 'Visibly Smart' experience, which is the catchphrase for the processor.

To respond to the expectations in the brief by creating a stunning visual experience and create WOM from it.

The experience led users to share their museum photos, which created significant WoM on Facebook. And within 2 weeks from launch, the site achieved +540,000 'likesl, +790,000 shares onto Facebook, and +130m impressions on Facebook.

Our idea took shape as an interactive movie called The Museum of Me. Users create their own museum exhibits just by connecting to Facebook. By visualising elements such as your close friends and most frequently used words, The Museum of Me reveals who you are as a reflection of your Facebook activities. This virtual museum experience links to the core value of Intel, which is about creating innovation in our digital lives from the inside.