Two lumberjacks are sawing a log and talking about GEICO. A title card interrupts them, announcing “We now fast-forward to the end of this GEICO ad so you can get to your video faster.” We cut back to the lumberjacks, one of them is now in a loving embrace with a Grizzly bear while the song “He Ain’t Heavy, He’s My Brother” plays in the background. In the full-length ad, viewers see what they missed. A grizzly bear invades the lumberjack camp and at first they’re startled. But then one of the men recognizes a birthmark on the bear, the matching birthmark to one on his own hip. It’s his long-lost brother. They run to each other and passionately embrace.

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