The film is a tutorial videos that begins with a woman about to perform a breast self-exam. By the moment she takes of her shirt a man steps into frame and she “borrows” his breasts to avoid censorship and demonstrate this early detection technique clearly step by step.

It’s very hard to get women to regularly check their breasts to help prevent breast cancer. However, they do check their phones an average of 110 times a day. Therefore, we decided to spread our message in a format that would grant us visibility on these devices using social platforms to achieve it. That’s precisely where we came across a huge barrier: breasts aren’t welcome on social media; Facebook and Instagram censor them. Their nudity policies, in an attempt to promote respectful behavior among users, have strict rules when it comes to nudity.

Ironically enough, they do seem to have a point on view when it comes to cancer “we (Facebook) always allow photos of women showing breasts with post-mastectomy scarring.” Sadly, too late.

We definitely needed to show some boobs! If it weren’t female, manboobs could do the dirty job.