Film > TV & Cinema Film

LAST

WIEDEN+KENNEDY, Portland / NIKE / 2016

Awards:

Silver Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

It’s easy to celebrate the best of the best, the fastest, the strongest, and the most talented. But there’s something to be said for those who come in last. Those who fight and struggle the entire way through, but still manage to finish. These athletes face physical and mental barriers that their more skilled counterparts have long left behind. And they push past them. That deserves to be celebrated too. And that’s what “Last” is all about.

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