The commercial shows us a young man in a bedroom with his girlfriend. He timidly announces that he’s going on a trip with his friends. The girl rejects his plans outright when, suddenly, a man walks into the scene and begins to haggle with the girl until he negotiates exactly what he wants for the guy: more time with his friends.

In Argentina and in the rest of the world, there are typical characters who are defined by their ability to negotiate anything from watches to carpets to whatever else you need. In this case, the hagglers were there to haggle over something much more important than material goods: more time spent with friends.