Film > TV & Cinema Film
DEL CAMPO SAATCHI & SAATCHI, Buenos Aires / VH1 LATIN AMERICA / 2014
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Based on the insight that the most successful entrepreneurs were once nerds, we developed a spot to generate awareness about youth bullying. Not only using the cliché of young people as victims but displaying an unexpected angle. And for that we spoke to them in the language they use the most: music.
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