Film > TV & Cinema Film
WIEDEN+KENNEDY, New York / SOUTHERN COMFORT / 2014
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In "Karate”, a man puts on a karate demonstration in a beauty salon while the other female patrons look on in awe. Even though he wears foils in his hair and a smock around his neck, we can’t help but be mesmerized by his moves and effortless confidence. This Kung-Fu master is the physical manifestation of “Whatever’s Comfortable.”
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