Men have always searched the fridge. Time and time again they return to peek inside in the hope they’ll find what they’re looking for.

The television commercial shows a man on this same unending search until he finds Lionel Richie inside his fridge pouring a beer. As Lionel pours the beer he sings his iconic song ‘Hello’ to tell the message men have finally found what they’re looking for – a device to pour draught beer at home called Tap King.