Film > TV & Cinema Film

BOWL

WIEDEN+KENNEDY, Portland / OLD SPICE / 2014

Awards:

Gold Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film

Overview

Credits

Overview

BriefExplanation

New Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad.

More Entries from Toiletries, Cosmetics & Beauty in Film

24 items

Grand Prix Cannes Lions
SORRY I SPENT IT ON MYSELF

Retail Stores

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

(opens in a new tab)
Grand Prix Cannes Lions
THE EPIC SPLIT

Internet Film

THE EPIC SPLIT

VOLVO, FORSMAN & BODENFORS

(opens in a new tab)
Gold Cannes Lions
RESCUE

Savoury Foods

RESCUE

UNILEVER, ADAM&EVEDDB

(opens in a new tab)
Gold Cannes Lions
KARATE

Alcoholic Drinks

KARATE

SOUTHERN COMFORT, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
SHAMPOO

Alcoholic Drinks

SHAMPOO

SOUTHERN COMFORT, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PARENTS

Non-Alcoholic Drinks

PARENTS

COCA-COLA, SANTO

(opens in a new tab)
Gold Cannes Lions
BOWL

Toiletries, Cosmetics & Beauty

BOWL

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
TREE

Toiletries, Cosmetics & Beauty

TREE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
MOMSONG

Toiletries, Cosmetics & Beauty

MOMSONG

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
POSSIBILITIES

Clothing, Footwear & Accessories

POSSIBILITIES

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PERFECT DAY

Entertainment & Leisure

PERFECT DAY

SONY, BBH NEW YORK

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Gold Cannes Lions
TOO DEPRESSING

Commercial Public Services

TOO DEPRESSING

DU, LEO BURNETT DUBAI

(opens in a new tab)
Gold Cannes Lions
TOO COMPLICATED

Commercial Public Services

TOO COMPLICATED

DU, LEO BURNETT DUBAI

(opens in a new tab)
Gold Cannes Lions
MISTAKES

Public Health & Safety

MISTAKES

NEW ZEALAND TRANSPORT AGENCY, CLEMENGER BBDO

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Gold Cannes Lions
BUCKET LIST

Viral Films

BUCKET LIST

WATERISLIFE, DDB NEW YORK

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Gold Cannes Lions
CLIMATE NAME CHANGE

Viral Films

CLIMATE NAME CHANGE

350 ACTION, BARTON F. GRAF 9000

(opens in a new tab)
Gold Cannes Lions
FIRST KISS

Viral Films

FIRST KISS

WREN, DURABLE GOODS

(opens in a new tab)
Gold Cannes Lions
THE 1000 MILES OF LUCA

Branded Entertainment Internet Film

THE 1000 MILES OF LUCA

CONSEJO PUBLICITARIO ARGENTINO, TBWA\BUENOS AIRES

(opens in a new tab)
Gold Cannes Lions
SOUND OF HONDA / AYRTON SENNA 1989

Branded Entertainment Internet Film

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

(opens in a new tab)
Silver Cannes Lions
THE SEARCH

Alcoholic Drinks

THE SEARCH

BMF

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Silver Cannes Lions
THE ODYSSEY

Alcoholic Drinks

THE ODYSSEY

HEINEKEN, WIEDEN+KENNEDY AMSTERDAM

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Silver Cannes Lions
SAPEURS

Alcoholic Drinks

SAPEURS

DIAGEO, ABBOTT MEAD VICKERS BBDO

(opens in a new tab)
Silver Cannes Lions
BOARDWALK

Toiletries, Cosmetics & Beauty

BOARDWALK

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
MEETING

Toiletries, Cosmetics & Beauty

MEETING

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)

More Entries from WIEDEN+KENNEDY

24 items

Grand Prix Cannes Lions
RE2PECT

Titanium and Integrated

RE2PECT

JORDAN BRAND, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
LIVESTRONG

Titanium and Integrated

LIVESTRONG

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
CLASH FROM THE PAST

Audio-visual Content

CLASH FROM THE PAST

CLASH OF CLANS, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE: YOU CAN'T STOP US

Retail

NIKE: YOU CAN'T STOP US

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE DREAM CRAZY | COLIN KAEPERNICK

Retail

NIKE DREAM CRAZY | COLIN KAEPERNICK

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Cosmetics & Beauty

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
GRRR

Cars

GRRR

HONDA, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
TAG

Clothing & footwear

TAG

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
RESPONSE CAMPAIGN

Best Digitally Led Integrated Campaign

RESPONSE CAMPAIGN

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
CLASH FROM THE PAST

360 Integrated Brand Experience

CLASH FROM THE PAST

CLASH OF CLANS, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE CRAZY DREAMS

Market Disruption

NIKE CRAZY DREAMS

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NOTHING BEATS A LONDONER

Multi-platform Social Campaign

NOTHING BEATS A LONDONER

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE DREAM CRAZY

Excellence in Partnerships with Sports Talent

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
CHALKBOT

Other Digital Channels

CHALKBOT

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
WEAVE YOUR MAGIC: HOW LURPAK FOUND ITS GLOBAL VOICE

Creative Effectiveness

WEAVE YOUR MAGIC: HOW LURPAK FOUND ITS GLOBAL VOICE

ARLA, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PROUD SPONSOR OF MOMS

Titanium and Integrated

PROUD SPONSOR OF MOMS

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
BORN OF FIRE

Creative Effectiveness

BORN OF FIRE

CHRYSLER, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Creative Effectiveness

THE MAN YOUR MAN COULD SMELL LIKE

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Titanium and Integrated

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Titanium Cannes Lions
NOTHING BEATS A LONDONER

Titanium

NOTHING BEATS A LONDONER

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
SMELLCOME TO MANHOOD

Creative Effectiveness

SMELLCOME TO MANHOOD

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
NIKE DREAM CRAZY

Film

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
NIKE FC PRESENTS THE FOOTBALLVERSE

Fiction Film: Up to 5 minutes

NIKE FC PRESENTS THE FOOTBALLVERSE

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Titanium Cannes Lions
NIKE DREAM CRAZY

Titanium

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)