Film > Internet Film

THE 1000 MILES OF LUCA

TBWA\BUENOS AIRES, Buenos Aires / CONSEJO PUBLICITARIO ARGENTINO / 2014

Awards:

Gold Cannes Lions
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Pablo, the dad of a boy who was born with Down syndrome decided to tell their own story about inclusion, love and fun for the campaign for the INTERNATIONAL DAY OF PEOPLE WITH DISABILITIES, instead of creating an advertising fiction. The following decision was to produce a short road movie, starring himself and his son (Luca), instead of making an ad. To shoot the film, father and son participated of The 1000 Miles Sport of Patagonia, a traditional competition of classic cars, travelling through the beautiful roads of the Argentine Patagonia. In a documentary style, Pablo explains very honestly his first reaction when Luca was born and how everything changed later. He says that, little by little, life became happy and funny for both and for their family, “Luca appeared and the Down syndrome disappeared”.

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