Film > TV & Cinema Film
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / HEINEKEN / 2014
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Some people are never satisfied. In Heineken’s new Odyssey film we unexpectedly cast 20 different men to play the same character, proving that that you don’t have to be legendary at everything to be a Legend - you just have to be legendary at something. But a few viewers weren’t convinced that everything they saw was entirely kosher. The wondered if people could really do some of the things we were claiming they could. They accused us of using actors and special effects. They questioned our motives. We were outraged. So, not being the kind of brand to take this kind of thing lying down, we responded with this cheeky PR film featuring world famous Heineken front-woman Dymfke van der Gaal, to refute the spurious allegations. Dymfke takes aim at two of our worst trollers and definitively slaps them down by showcasing a few of the 100% authentically genuinely really real casting tapes we made during the production process. There’s a Bird Caller from South Africa. There’s an effortless slider. There’s an extremely talented Lady Thrower. And, if you look extremely closely you might even notice the very first sighting of a freshwater shark in the Amsterdam canals. Case. Dismissed.
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