How did we encourage Russian travellers to dream big and remind them that there’s a whole world out there? By utilizing the limitless imaginations of children…

To demonstrate that S7 Airlines flies to 900+ destinations worldwide we asked 20 children one question: ‘if you could fly to any place you can imagine where would it be?’ We then traveled the world to find their ‘dragons’, ‘spaceships’ and ‘lakes made of chocolate’ – with their answers forming the narrative of our film.

Only 23% of Russians fly.

The rest can only imagine the world that is out there.